Aveshnee Iyer

Key SEO Tips for websites, blogs, articles, images

Aveshnee Iyer -

Search Engine Optimisation (SEO) when used ethically, can boost brand awareness and website reputation.

This can result in financial and non-financial benefits; online traffic, leads and in turn revenue.

Search engines like Google, Bing etc leverage algorithms (using Bots) to search websites and pages for keywords. Algorithms use pre-ordained numerical values to index and rank websites and content.

Understanding the various search engine algorithms assist in improved website ranking and greater exposure correlated to Search Engine ''user search".

1. "On" and "Off" Page Factors

Positively influencing On and Off page factors can help you manoeuvre the landscape of blogging and website content for marketing purposes.

"On Page" Factors - these are directly controlled by the site. You can improve content, images, vocabulary and aesthetics to gain a wider interested audience by internally linking posts and through website functionality.

"Off Page" Factors - these are not directly controlled by the site or content. This includes social media @mentions, linking etc.

2. SEO Content Creation

Content creation should weave in appropriate, and relevant keywords that are often typed in user searches. Keywords are generally industry specific for example, and can be short tail or long tail.

Short Tail Keywords - 1 to 2 words.
Long Tail Keywords - > three words.

The suggestion is to include keywords in meta descriptions, metadata, URL, content, headers, titles and text on images.

Keyword tools include Keyword Tool io, Keyword FX, Soolve and BuzzSumo.

3. UX Signals

UX design has a direct and powerful impact on your SEO rankings. Metrics used by search engines track user engagement - gives you insight to user activity on your website.

For example Google's RankBrain provides insight on user experience.

"CTR (Click Through Time)" - provides insight to user preference and satisfaction.

"Dwell time" - a greater dwell time could indicate interest or could mean the user took time to find what they are looking for / harder to understand content.

Metrics consider factors like:

  • page speed
  • mobile responsiveness
  • menu/ header layout
  • URL structure.

Links to your website, blog, article, news release or video on instagram shows usefulness and builds trust in your audience or new followers.

"White Hat" link building needs to be ethically conducted but be wary of misrepresenting. Linking @mentions will assist in strengthening the network and positively boosting brand awareness.

Social media allows us to proactively share content and create links, for example an article posted on LinkedIn will pop up with a notification to post on other social media platforms and at a touch of a button you can push information across platforms.

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